Business continuity planning—new directions in operational managementand protection of enterprises’ reputation

Today’s enterprises are exposed to number of different systematic risks including natural disasters, frauds or information systems defects. These kind of risks may not only disturb company\’s operational activity but in extreme situations completely destroy reputation or lead to bankruptcy. Business continuity management is a process of uncertainty management, which supports restoring operational continuity and as a consequence protecting reputation. The goal of his paper is to propose BCM as an organizational tool and strategic framework within the context of reputation protection.